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Open Access
Article
Publication date: 24 January 2023

Ricardo Roseira Cayolla, Marco Escadas, Rui Biscaia, Timothy Kellison, Joana A. Quintela and Teresa Santos

The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a

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Abstract

Purpose

The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours).

Design/methodology/approach

Data were collected in two different steps using an online self-administered questionnaire (n1 = 1,043; n2 = 2,167) distributed to fees-paying members registered in the club's database. The analysis was carried out though structural equation modelling.

Findings

The results indicate good psychometric properties of the scale used to measure fans' perceptions of a club's pro-environmental sustainability initiatives (perceptions of pro-environmental sustainability initiatives in sports; p-PESIS). Additionally, there is a positive effect of p-PESIS on fans' social behaviours as well as on their daily environmental actions. Furthermore, p-PESIS also shows a positive effect at improving fans' economic activities towards the club.

Originality/value

Extending previous research, the authors tested a scale to measure fans' responses to pro-environmental sustainability initiatives in sport and examined their links to the TBL dimensions. Pro-environmental sustainability initiatives in sport benefit not only the club itself (by reinforcing fans' activities with the club) but also society as a whole, as it can promote fans' conscientiousness and likelihood to behave in environmentally and socially favourable ways.

Details

International Journal of Sports Marketing and Sponsorship, vol. 24 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Book part
Publication date: 12 November 2018

Paula Guerra, Luiza Bittencourt and Gabriela Gelain

This chapter examines women’s participation at the Portuguese punk scene, suggesting the use of fanzines as an alternative medium able to spread feminist narratives. Through the…

Abstract

This chapter examines women’s participation at the Portuguese punk scene, suggesting the use of fanzines as an alternative medium able to spread feminist narratives. Through the words and pictures of the Portuguese punk fanzines – X.cute, Modern Girl, Global Riot, Sisterly, Mulibu and Cuecas Quentes – we highlight the strength of the symbolic resistance of the Portuguese punk women. This approach allows us to show the existence of an imaginary structure of equality within an actual scenario of inequality and reproduction of society’s gendered structure. The theoretical discussion involves themes related to feminism, the punk movement (Guerra, 2013, 2017; Guerra & Silva, 2015; Guerra & Straw, 2017), the riot grrrl scene (McRobbie & Garber; 1987; McRobbie, 2000, 2009), and the universe of alternative media and fanzines (Guerra & Quintela, 2014, 2016; Triggs, 2006; Worley, 2015).

Details

Gender and the Media: Women’s Places
Type: Book
ISBN: 978-1-78754-329-4

Keywords

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